Beyond corporate social responsibility (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Growing a brand in an unbranded market
A marketplace is divided into consumer markets and organisational markets. In organisational markets, businesses sell goods or provide services to other business organisations. Buyers...
Long term maintenance of a classic brand name
Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has...
Developing customer focus
In the business world of the 1990s organisations cannot afford to remain still. Only 32 of the top 100 of Britain’s biggest industrial companies...
Workforce planning in the global oil and gas environment
Today most people, probably yourself included, have come to expect energy at the touch of a button or the flick of a switch. Until...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Communication the key to success
This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
Promoting Social Inclusion through access to legal services
which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Sustainable tourism in forest surroundings
The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...
Delivering a superior customer experience
The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Our business theory pages cover all the topics you need to know in business.
Business ownership
An organisation is a decision-making unit that sets out to achieve particular business objectives. A business organisation will produce a product or service that...
Using a budget
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
Rights and responsibilities of employers and employees
Employers and employees have responsibilities to each other, they should also expect their rights to be upheld. These rights and responsibilities relate to areas...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
6 Proven ways to boost your E-commerce sales & increase store traffic quickly
With so many well-established retailers to compete with, building a successful ecommerce business is a tough task, particularly for newbies who have limited funds...
Increase your dropshipping product sales with this urgency add on
Do you have a lot of visitors coming to your store but low sales? People leave your store at the very last moment, and...
A new trend in retail packaging: sustainable paper shopping bags
A new trend in retail packaging design is also conquering the markets, both for the need to protect the environment and to find new...
Top 5 Crowdfunding platforms for your Startup
Crowdfunding is a way of raising money to finance projects, startups, and businesses. It gives you a chance to collect money from a large...
How To Be Your Own Boss From Home
The freedom of working from home has also opened doors to people starting their businesses from the comfort of their own homes. While work...
4 Can’t-Miss Promotional Tactics for Small Businesses
Getting noticed is the hardest part of running a small business. If you’ve gone long enough with no website traffic and no people entering...
A Business Opportunities to Consider During a Pandemic
The coronavirus pandemic is taking its toll on people all over the world. It has created devastation on the global economy. In the United...
How Can a Lawyer Help with a Construction Project?
In a construction project, managing contracts and payments is a necessity. However, there are also instances throughout the project where employee disputes or legal...
4 unusual tips for doing business in China
Doing business in China is lucrative and beneficial, if you know how to do it right. Otherwise, it can be very tough. Now let’s...
What are the funding options for your small business?
Thanks to the
internet, these days it’s easier than ever for anyone to get started with their
own small business, run from the comfort of their...
5 common uses emergency short term loan business
No matter how much planning and preparation you do, businesses can still become unexpected, and when this involves a form of finance, it can...
EUR/USD on an Upward Trajectory – Time for Investors to Get Their Hands Dirty?
Over the years, EUR/USD has maintained its status as the most traded currency pair in the world. This pair has been a good proxy...
Why do so many people want to become cosmetologists
Have you asked yourself why many of your peers want to
become cosmetologists? Cosmetology, beefed up by a beauty craze, is now a
leading career.
The beauty...
3 ways to gain leadership skills and climb the career ladder
Are you a leader or a follower in the workplace?
Do you set trends, lead projects and organise activities? Do you possess first-rate communication skills,...
How Does Employee Time Tracking Software Work?
Employee time tracking is an inevitable part of any business. But, manually tracking the time you invest in the projects can become quite hectic....
How to buy YouTube views on your channel?
It's hard to imagine life without social media. Now even all communication between people is mostly online. People use the Internet for different purposes....
5 digital marketing strategies to increase your online presence
No business can avoid the fact that online marketing is essential because most customers have adopted online shopping. So, what does ‘online presence’ essentially...
Here’s to brand your start-up business effectively in order to be successful
The biggest goal entrepreneurs tend to have when starting up their own business is to be ultimately successful and yet only a few are!...
Navigating the Business Jungle: How Students Approach and Learn from Real-World Case Studies
Learning about business while in college is one of the most progressive steps you can take. It helps you to start your own or...
Why are so many people wanting to learn Latin
The Roman
Empire has influenced the world in a lot of ways. The architecture, art, music,
and poetry today were shaped through the civilization of the...
7 Most in-Demand Content Types to Boost Your Freelance Writing Income
Whether you freelance on the side or run your own content-writing business, there is ample opportunity to learn new skills and scale your income....
UK MPs want a £2 stake limit on online slot machines
British players can gamble securely at online casinos licensed by the UK GC. They can spin the reels of online slot machines knowing that...
Online roulette Australia
If you’re the proud owner of a new business, you likely don’t have the resources to hire a specialised company to create your business...
Online bingo: everything you need to know about the game of bingo on the internet
Bingo is one of the timeless casino games. If this game was once played in land-based rooms, you can now try your luck online....
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
Trying to stay healthy with diabetes consider these helpful tips
Source-Pexels
Did you realize that over 400 million people worldwide have diabetes? Some people think receiving a diabetes diagnosis means their life is over. In...
How Does Telemedicine Work?
Telemedicine was known to us for a long time ago. But the only difference is, the conventional telemedicine is not as technology-friendly as it...
What are the Top CBD Business Opportunities in 2022
A growing number of industries are accepting CBD business ideas and opportunities in the last few years. Who had imagined that a bit of...
Sell movie collectables online
Geeks have become a force of nature in past years. While they were the outcasts, now they are the ones that shape pop culture...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
Top 5 Banking Software Development Challenges in 2021
Regardless of the industry, there will be challenges for any initiatives investing in new technology. This article focuses on developing software for the banking...
What is One-Click Payment and How to Use
Long gone are the days when in order to make a bank transfer to another individual it was necessary to make a long queue...
Top ways to make money online 2020
Covid-19 has inspired millions of people to look for sustainable careers they can do regardless of the crazy economic times. With so many excellent...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
Things To Look For Before Buying A Car
We all love cars and always get excited when buying a new car. A new car brings joy and happiness to the owner and...
Nexen N Blue 4 Season, Nokian Weatherproof, Michelin CrossClimate Plus: The best tyres for every season
Choosing the right tyres for your vehicle is crucial to your safety and performance on the road. Depending on the weather conditions and time...
Insulation Materials
One of the major decisions you would have to make when you think about insulating your home is the type of insulation material to...
Kaylee and Tepid reviews: legit bedding store or retail scam?
Online retail can be summed up in fairly straightforward principles:
Have
a strong online presence, grab the attention of potential customers, and be
interesting enough to have...
Safeguard Your Business: A Guide to Dealing with Mould
Mould is a menace that can seriously undermine the health and safety of your employees and the integrity of your business premises. It is...
How to stay productive on the commute
Whether you used to
commute to a coworking
space in London or work from a high rise in
Hong Kong, in recent months, the workforce of the world has...
A beginner’s guide to travel management
It’s a difficult job when managing the travel arrangements of your employees. From the outside looking in, it might seem like the job only...
How to take care of your cat while away on business trips
Having pets doesn’t always complement travelling; in that, taking them along isn’t always feasible. While leaving a beloved pet behind can be a hazard.
However,...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Why VoIP has such a huge global target audience
VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
FinTech: how it has impacted banking today
Fintech is a global revolution that has a huge impact on banks and financial institutions. A technology that enables consumers access to financial services...
Embedded firmware development
It is considered that the embedded (or integrated) firmware development is mainly coding, which is performed on hardware. This is not something that you...
The Power of AI Chat: Revolutionising Communication
Discover how AI chat is transforming the way we communicate.
How Is Cloud Technology Changing Cybersecurity
The way we use and store data has changed dramatically in recent years. With the advent of cloud technology, more and more businesses are...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
Crypto Exchange Listings Unleashed: Strategies for Triumph
Executing a successful exchange listing crypto on a reputable cryptocurrency exchange is crucial for its visibility and success. This detailed guide explores advanced strategies...
Russia’s Digital Currency – Can it Help Avoid Sanctions?
Russia has embraced the use of digital currency as a means of overcoming the sanctions placed on them by the international community. As a...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
How to Build a Marketplace With WordPress
Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...