Case Studies

It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...

For many builders and developers, it is too costly to buy plant equipment (fixed assets) outright. Instead, they hire the equipment they need from...

Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...

Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they...

Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...

Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...

The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...

The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...

A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...

A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...

NATS is the UK’s leading provider of air traffic control services. Each year it handles 2.2 million flights and 220 million passengers in UK...

RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...

Today most people, probably yourself included, have come to expect energy at the touch of a button or the flick of a switch. Until...

Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

Are you tired of running out of stock at the worst possible time? Or struggling to keep track of what you have in your...

Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....

Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...

This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...

BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...

Anyone who has experienced a broken windscreen will know the sickening feeling of frustration and helplessness this can cause. Autoglass’ central philosophy is making...

asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

Business growth Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by: increasing...

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...

Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...

RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...

Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...

A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...

Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...

Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...

Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...

The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...

We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...

Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....

Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...

In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...