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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
Entering a new market with a new product
Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing...
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Overcoming barriers to change
The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Building the Jaguar S-Type at Castle Bromwich
The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...
Managing a store relocation project
This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Strategy in action healthy schools
Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...
Building a multi utility business
If you look in the dictionary for the word ‘utility’ you will find the following:
“the quality of practical use, usefulness: a public service such...
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The importance of building a strong brand image
In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
Recruiting selecting and training entrepreneurial managers
The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...
Our business theory pages cover all the topics you need to know in business.
Roles in departments
Every organisation made up of more than one person will need some form of organisational structure. An organisational chart shows the way in which...
Competitive advantage
Business strategies are a way for companies to gain a competitive advantage over the market or business rivals. Competitive advantage can be considered in multiple...
Exchange rates
Money is demanded in order for it to be used to buy and sell goods and services. The same applies to international currency. Foreigners...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What makes a quality website design in 2022?
The Main Principles of Good UI / UX Website Design
Getting people to visit your site is complicated enough, but getting them to remain is...
Packaging Solutions for Temperature Sensitive Shipments
Whether it's extremely cold or hotter, temperature-controlled shipment is critical in the supply chain and logistics sector. The shipping phase is essential because the...
Adam J Clarke on How to Save a Failing Project
Adam J Clarke, the Founder and CEO of Macropay, recognizes that startups and small businesses play a vital role in the world’s broader economy...
What business models have tech giants used to achieve success
In the past few decades, the tech revolution has gained a momentum that we’ve never seen before. The world as we know it has...
10 Common Menu Design Mistakes Restaurant Need to Avoid
As a restaurant owner, you should know how to utilize an outstanding restaurant menu design to your advantage. Menus themselves are already powerful tools...
3 Tips to Select the Right Business Plan Developers?
You have an idea. It might be one of the best business ideas in the world, but you don’t know how to put it...
4 unusual tips for doing business in China
Doing business in China is lucrative and beneficial, if you know how to do it right. Otherwise, it can be very tough. Now let’s...
Strategies to Grow Your Business during Crisis Pandemic
The ongoing COVID-19 pandemic has undoubtedly caused a lot of trouble for small and medium-sized businesses worldwide. Operating under these conditions was impossible for...
10 Reasons Your Startup Needs a Business Lawyer
Typically, when people decide to start their business, they already have a good idea about running the business, how they are going to manage...
Know how to become a successful trader in Forex
The global forex market is one of the biggest financial markets in the world. It has become a favourite place of foreign-exchange traders to...
Stock trading apps: how they work and which ones are best to use
Trading actions is no longer a problem, for those who are away from home and do not have a laptop at hand. Traders are...
A complete guide to tax accountants and business advisors
The financial world is a very difficult one to navigate. There are always a lot of new terms being coined, a lot of different...
5 Must-know tips to make the most out of your work from home day
If you’re new to working from home, then you may find it can be a challenge to make the most of your time. There...
Bereavement leave this is what you need to know
Bereavement
Leave is a tricky topic for any HR professional. The employee experiencing loss will be
naturally overwhelmed by feelings of loss but also the practical...
5 Timekeeping Practices from the Pros
Improve your timekeeping with these great tips from professionals.
Embrace automation
While you could rely on the simple, economical, and intuitive traditional punch clock system complete...
Marketing techniques to reach the desired targeted audience
If you are trying to sell your products to everyone, you will have difficulty reaching anybody. Vague or generic marketing messages are less likely...
Using Digital Marketing in the Promotional Products Industry
The promotional products industry is particular, as it mostly consists of suppliers providing products to distributors. These last ones are part of various national...
3 things to consider when finding professional digital web solutions in the UK
A good web solution company can affect the website’s SEO in many ways, and as it's not guaranteed that it'll improve your search rankings,...
Don’t let predictions define you
From the moment we begin high school, we are instantly appointed both targets and predicted grades, the best way to ensure success is to...
Pros and Cons of Getting a Degree Online
The recent COVID-19 pandemic situation has brought some changes to the studying process. According to UNESCO’s response, all educational establishments had to stop their...
Why you should record and transcribe lectures
While they present an oasis of knowledge, academic lectures often contain an overwhelming amount of information. Some things are mixed up, left out or...
Avoiding Online Casino Scams
If by now you have never been scammed online, then you must be lucky. There are sad tales of people who have lost millions...
Why Finnish People Are So Much Into Online Casino
In Finland, all forms of gambling are considered lawful. Even though the country's legislation on the subject is quite complicated. The majority of Finns...
Online slots Australia
Effective communication is an essential aspect of productive working relationships with colleagues and clients alike. In the modern age, technology plays a major role...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
Six Creative Ways To Take CBD Oil For Anxiety
CBD (stands for Cannabidiol) has caused a buzz in the wellness and health market over the past couple of years. As people all over...
1,000 UK Schools Air Quality Monitored in Groundbreaking Project
The UK witnessed the launch of an innovative initiative named SAMHE (School Air Monitoring for Health and Environment), which aimed to monitor and assess...
Why You Might Need a CT Scan? 5 Reasons
Since CT scans became more common as a form of diagnostic imaging, patients have wondered whether CT scans might be required for them in...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
EPL Champions Land Sponsorship Deal with OKX
Despite the current fragile state of the crypto market, big moves are still being made in the industry. Lately, there has been a lot...
How to digitise your art to sell prints on demand
Digitising original artwork to sell giclée prints on demand is a meticulous process that requires attention to detail, precision, and the right equipment. Giclée...
How much influence does behaviour have on financial settlements?
Historically, divorce law in England has not allowed blame-free separations. The five permitted reasons for divorce are adultery, desertion, unreasonable behaviour, and living apart...
Which appetizers go best with Prosecco?
In Italian, “antipasto” means “before the meal.” The entire concept is about serving small bite-size appetizers before the main course to stimulate one’s appetite....
Domestic relations investigations
Domestic investigations are focused on individuals and their possible legal problems that might occur inside a family. Those issues might be physical or mental...
What are the 3 Things You Should Consider When Applying for a Car Loan?
Car loans are a great way to get your hands on the car of your dreams, but that doesn’t mean they’re without their drawbacks....
5 tips for safe refrigerated trailer hire for your event
Safety is paramount for any business and this
is as true for those hiring refrigerated trailers as it is for those in the
building trade. Refrigerated...
Collector car insurance 5 reasons to secure the vehicle
There’s always something romantic about old-fashioned cars. They carry the air of past times and very often emphasize the owner’s status. Unfortunately, the more...
Smart ways to save for real estate down payment
If you have been thinking about getting into real estate investing, you are on the way to long-term financial freedom. However, the first step...
Binish Qureshi explains what to avoid when searching for real estate investment properties
Real estate investing is no simple task. It
can be a difficult process to navigate, especially if you’re new to the field.
Although investing in real...
What fittings are used in the kitchen wall cabinet
The fittings used in kitchen wall cabinets can vary depending on the type and design of the cabinet.
But here are some common fittings you...
Here are the 8 business travel tips for easier business trips
1. Keeping Germs at Bay
If you are traveling by air, then you need to keep in mind that planes are full of viruses and...
Reasons to Hire a Car On Your Next Overseas Business Trip
Photo Credit : Samuele Errico Piccarini (Unsplash)
We live in a high-globalized world, and despite the global coronavirus pandemic, many people are now beginning to...
London’s top 5 tourist spots you don’t want to miss
Famous for its red buses, black taxis and ever-looming grey skies, London is one of those cities that always offers something different to do,...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
7 ways to prevent most common data breaches
Cybersecurity is a big contest all over the globe. However, the type of challenges inflicted by hackers is major as shown in MySQL backup...
What job can I get with Python? 7 best options
It’s not a secret that tech jobs pay well and offer excellent growth opportunities. And the world’s largest IT companies rely heavily on Python....
How to Step Up Your Business Data Security in 2021
2021 will be the year of cybersecurity. More and more businesses are hopping on the cybersecurity bandwagon, and data-centric companies are looking for all...
Should You Invest in the Immediate Profit App?
Yes, as the cryptocurrency industry is on fire right now, and many people are making mega-profits in a very short time. You, too, may...
Why Open a Legal NFT Project Registration in Lithuania
2021 will go down in history as THE year of NFT. The NFT market received several landmark developments and generated over $22B in revenue....
Business and cryptocurrencies in the UK: regulation and perspectives
In this article, we will explore important aspects related to the relationship between business and cryptocurrencies in the UK context. Particular attention will be...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
Genuine photography in a technological age
In a world of constantly developing technology with new devices and applications coming onto the market every day, it’s easy to forget about the...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
What is web analytics? A beginner’s guide
Image Source: PixaBay
If you have a website, the best way to track what your viewers are doing and what they respond to is through...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
Top Ways to Easily Improve Your Website
Today, most people search for products online before deciding to buy them. It is therefore important for your business to have an online presence...