Entrepreneurship in engineering (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Providing a customer centric service
Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Developing employees as organisational assets
Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Continuous improvement as a business strategy
The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...
Using IT to energise sales and marketing
Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...
Staying Ahead By Meeting Changing Consumer Needs
Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...
Calculating and managing risk
Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Water as a precious asset
We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...
Packaging and sustainable development
Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Combining an offline and online business
These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...
The vital role of sales at Kraft Foods UK
Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...
Our business theory pages cover all the topics you need to know in business.
Resources and assistance for a business
Businesses require inputs of time, information, people, raw material, premises, capital, labour and paperwork. You can see from this list that considerable managerial skills...
Primary secondary and tertiary activity
Business activity can be conveniently divided up into:
Extractive (primary)
Manufacturing (secondary)
Services (tertiary).
Extractive industries like farming take out things which are already provided by nature, for...
Business failure
Start up businesses have a very high failure rate in this country with as many as 1 in 3 failing in their first three...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to improve the safety of your restaurant
Owning and operating a restaurant is a serious business. Not only is it important to create a safe workplace for your employees, but it...
The Benefits of Outsourcing Business Services like HR, Payroll, and Employee Benefits
When you first establish a business and attempt to run it as smoothly as possible, it quickly becomes apparent that you’ve ended up with...
5 Severe Pitfalls to Avoid When Hiring an Animation Company
Are you seeking to venture into exquisite videography as your go-to marketing strategy? Video marketing has proven quite efficient at attracting long-term clients and...
The Role of Founders in Shaping Company Culture and Long-Term Vision: Key Influences and Strategies
Founders play a pivotal role in shaping both the culture and the long-term vision of their companies. A company's culture embodies its values, behaviors,...
Forming your own company best to check these tips
Setting up your own company can be a daunting prospect and there are
many things you need to think about, including which kind of company...
The Key Types of Entrepreneurs: Opinion of Victor Orlovski
Victor Mikhailovich Orlovski talks about the types of entrepreneurs, their distinctive skills and competencies.
Victor Orlovski: managers and entrepreneurs
In business, every entrepreneur is unique and...
Legal tips for business owners
As a business owner, you need to be aware that there are many dangers involved in running a company, and, as such, there are...
Coronavirus impact on global economics
The spread of Covid-19 across China has led global financial markets to take firm steps towards the spread of the virus in Europe and...
The 6 stages of contract management
A business agreement is not binding until it is in writing. Two parties may agree verbally to a business decision, but until there is...
7 Ways Data Analytics Can Boost Your Manufacturing Efficiency
Data analytics has been revolutionizing a variety of industries, and manufacturing is one of them. Pecan – predictive analytics can be applied to various...
Mass payments and TSYS connected: revealing a brand new universe of payment varieties
Mass payments and TSYS connected: revealing a brand new universe of payment varieties. Stick with us to know it all
Bulk Payments and TSYS
It's...
Have you ever heard of flag patterns in trading but weren’t quite sure what they are or how to trade them
Have you ever heard of flag patterns in trading but weren't quite sure what they are or how to trade them? In this article,...
How to grow your leadership skills
We all have skills, competencies and traits that are naturally stronger and more developed, and we all have different challenges. You may be a...
10 Reasons why you need an agricultural specialist
Agri Labour NSW is an Agri based consultative workforce provider based in Australia. The organization is dedicated to producing competitive products in the realm...
4 Reasons to use professional CV writing services
If you think you are the only person struggling to put together a decent CV, think again. Many job seekers find it difficult to...
How To Expand Your Professional Network Through Online Networking
Online networking is important if you want to advance in your chosen career. Online networking allows you to connect with other professionals operating in...
6 SEO strategies to improve your business website’s visibility
Search engine optimization (SEO) is a very effective digital marketing strategy that can help improve your business's online presence. Essentially, SEO is a strategy...
How Small Businesses can use Corporate Events to Promote their Brand
It’s common knowledge that our world has been becoming increasingly digitised for some time now. Social media platforms that can be accessed at any...
Students and taxes what do you need to know
Taxes play a big role in the life of Americans. Not paying fees is cruelly punished. Money-related crimes, loud processes, and convicted celebrities are...
Benefits of using a plagiarism checker
In a world where information can be accessed from anywhere with a secure internet connection, developing research papers and articles may seem like a...
Evaluating thepensters.com review of a writing service
Do you look for an essay writing service? Want to understand if ThePensters.com deserves your attention? This review will help you make the right...
UK Gambling Industry: A Delay in the Reform
If you’ve been closely following the UK gambling industry, you may know there is a current proposal to reform UK gambling laws. The proposal...
What happened with William Hill and how they could have avoided it
William Hill appears to be in sharp decline with the company's future already having been in doubt before the coronavirus crisis that has played...
How to play casino games for free
Meta: Did you know that it is possible to play casino games for free in 2020? Find out how you can achieve this here...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
OSRS Best Weapons to Obtain
The most useful or strongest weapons
Any adventurer worth their salt won’t leave home without a weapon. The world is filled with both wonders and...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
A primer to the business of cannabis seeds
It may not be something that you automatically think about when you think of a business, but the cannabis seed industry is absolutely booming...
Delta 8 Near Me: Why You Shouldn’t Buy Delta 8 in Stores
CBD and its commercial success have opened the door for many new hemp-based products to enter the market, which can be very good, but...
Common Mistakes Made By Supplement Brands
The supplement industry is a multi-billion dollar industry that isn't expected to slow down any time soon. The challenges of operating a successful supplement...
EPL Champions Land Sponsorship Deal with OKX
Despite the current fragile state of the crypto market, big moves are still being made in the industry. Lately, there has been a lot...
How to know if your pet needs a dog brace
As a dog owner, you want to do everything you can to take care of your four-legged friend. Part of doing that can sometimes...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
What are the risks of being a guarantor
The consumer guarantor loan industry is worth over £400 million in the UK and thousands of customers will use a guarantor to secure their...
How to get the right payday loan
Financial challenges can sometimes be overwhelming, making it important to take a payday loan to pay for short-term expenses. Most lenders offer these loans...
Setting Up a Trust Fund to Avoid Inheritance Tax: Is it Legal?
Inheritance Tax (IHT) is a concern for many individuals and families across the UK, particularly those with sizable estates. One strategy that has gained...
Not just designed for drivers excellent uses for modern GPS
Modern GPS (global positioning system) devices made it more convenient to drive to new places. Afterward, people no longer needed to worry about getting...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
Leasing Used Electric Cars
Electric vehicles (EVs) are becoming increasingly popular in the UK, driven by growing environmental consciousness among the population and the financial benefits they offer,...
Safeguard yourself from these big moving scams
Every year, more than 40 millions of people embark on a move. And luckily most of them have a smoother move. But nowadays, the...
Moss Benefits for The Environment
Moss is a bio-indicator-type plant that cleans the air, reduces airborne pollutants, and improves oval soil composition. It is used in many environmental projects for...
Top Tips for Building a Successful Holiday Home Business
The holiday home business is becoming increasingly popular since the COVID-19 pandemic, and more Brits than ever are discovering the benefits of taking their...
A beginner’s guide to travel management
It’s a difficult job when managing the travel arrangements of your employees. From the outside looking in, it might seem like the job only...
Business travel during a pandemic: what precautions should I take?
With lockdown restrictions gradually being lifted in nearly all parts of the world, the travel ban is expected to be lifted in the near...
Dubai marina the hotspot to refresh and rejuvenate
We all live in a
constant circle of waking up, going to work, coming back, sleeping, and
following the same cycle the following day. After a...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What Types of Tests Should Be Done by Using Automated Testing?Â
Automated testing refers to the way of running a set of tests over and over again without handling them manually. Introducing this process to...
The Way FinTech Is Changing the Landscape In the Middle East
As one of the most diverse areas on the planet, the Middle East is spanning three different continents, more than 20 countries, and it...
Why Your Company Should Acquire Managed It Services
To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...
Helpful security tips to be mindful of while working remotely abroad
The world is open again; people are free to travel to many of their favorite destinations. Professionals started to work remotely, pursuing their work...
Negative search results how to remove the bad stuff online
While the internet has created a platform for anyone with a connection to share their views online, the downside for businesses is that it...
Face and Voice Recognition for Authentication: MobiDev Case Study
As the world moves online, the threat of leaking sensitive data online grows as well. According to IBM, 20% of data breaches are caused...
Tips to trade Cryptocurrency like a pro
We’ve all heard about the tales of overnight crypto millionaires. Folks who opted to risk it all on Bitcoins and found themselves being turned...
Ethereum’s Big Merge Will Have a Big Impact on Cryptocurrency
Ethereum's big Merge will have a big impact on cryptocurrency and will impact more than just its blockchain. An event of this magnitude is...
What brings Bitorex for beginners and experience traders
Bitorex is the place that offers incredible quality and professional help and guidance with the best customer support for clients on all accounts.
Using state...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
4 cases when the website builder is the most appropriate option
There
are several options for starting your website: developing it from scratch,
creating one using the CMS and starting a website using a website builder.
Today,
choosing a...
What is progressive web app development and how to take initiatives
Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...
4 Best practices when launching a website for your new business
Launching a website for your business is a big step, and it’s important to get it right. This is true whether your business has...