Case Studies

In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...

Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...

In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs. This case study illustrates the high...

On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...

Profitable and innovative commercial businesses are ones which provide customers with exactly what they need and want. Portakabin is an example of such a business. Portakabin has been...

One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...

Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...

Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...

The importance of image Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...

Direct selling Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...

OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...

ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...

The term 'learning organisations' has become widely used in recent years. This is applied to businesses that best adapt and change so that the...

other countries’ products are becoming increasingly sophisticatedinternational trade in services is set to growmodern products need a well-educated, well-informed workforce to produce themother countries...

RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...

The New Deal Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...

This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...

Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...

With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

To compete in today’s modern retail environment, an organisation depends more than ever on its ability to develop business opportunities as and when they...

Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...

Fear of failure and insolvency can be a major inhibitor of entrepreneurship. Insolvency law offers alternatives to companies and individuals in financial difficulties, not...

In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...

Growth is an important business strategy; many advantages flow from being bigger. Size brings with it many savings, e.g. an ability to buy at...

This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...

Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...

Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...

To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...

The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...

Anglo American is one of the world”s leading mining companies. It is a UK public limited company and operates on a global scale. Anglo...

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business' ability to...

Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...

Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....

The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...

All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...