Case Studies

Kellogg’s and the marketing mix With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...

Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...

A story of global success No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...

We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...

Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can...

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...

This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. Company vision Vodafone:...

As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term...

Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four...

Training and innovation The Group aims to be Europe's most innovative, profitable and customer focused printing company. It is constantly looking for ways to enhance...

Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...

Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...

Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...

UNISON Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...

A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...

Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So: Where has your...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...

Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...

We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...

Portakabin is an international company. It produces some of the most advanced building systems available. The company is part of the £700 million turnover Shepherd...

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...

Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...

The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...

TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...

Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...

Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...

Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...

There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...

Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...

The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...

We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...

After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...