Case Studies

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...

Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...

Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...

Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...

In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...

Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...

Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...

Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...

Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...

UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...

Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...

Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...

The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...

The importance of recruitment For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...

The New Deal Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...

A Northern Rock case study Every organisation needs to move forward and face the future. In order to do so it must take decisions which...

Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...

“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!” Many of the best business lessons are based on...

Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...

The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

What is franchising? McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...

NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...

The Chartered Institute of Marketing defines marketing as 'the management process responsible for identifying, anticipating and satisfying customer requirements profitably.' This definition shows that, in order...

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

Hazlewood Sandwiches Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...

This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...

asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...

When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...