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Bringing an innovative product to market: assure®

 Meeting customer needs In 2000 Corus identified a new opportunity in the CES market. Previously, the company would laminate material and then sell this material...

Continuous improvement the Corus way

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

Who dares wins success through intelligent risk

A story of global success No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...

Coca-Cola and sports partnership through competition

The importance of image Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...

Working with bottling franchisees around the world

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...