First Direct A3 ePoster Edition 13 "Using market research to relaunch a brand" 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Developing competitive marketing strategies
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Tarmacs functions working together towards its mission statement
Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Motivating through total reward
RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
The importance of customer service at Enterprise Rent-A-Car
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Improving the performance of manufacturers
primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...
Going for growth
Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
Using innovation to improve performance
Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Sustainability stakeholders and profits
BT´s approach to sustainable development
This is built around four key moral principles.
Equity today: the duty to meet the present generation's needs. At the recent...
Meeting business needs through training and development
ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...
The launch of Sainsbury’s Bank
Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...
Our business theory pages cover all the topics you need to know in business.
Conflict at work
Disputes between employers and employees (and/or their representatives) usually occur when all the available channels of discussion and negotiation have been tried.
Reasons for...
Marketing and the business environment
Marketing and the business environment demand the identification and understanding of target markets. These are highly dynamic: expanding and contracting, shifting in new directions...
The extended marketing mix 7Ps
The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What furniture to buy for the office?
When it comes to setting up your office, choosing the right furniture is crucial. Not only does it contribute to the overall aesthetics, but...
6 Reasons To Hire A Freight Forwarder For Business Shipments
With globalization on the rise for many industries and companies nowadays, it's no surprise that you've also decided to compete in the international field....
Factors that impact cost drivers of manufacturing trucks
Costing drivers are the factors that determine the cost of manufacturing trucks. These drivers have a significant impact on the profitability of truck manufacturers...
How to Get Cash to Start Your Business
A business of your own can provide a path to financial freedom, but it can be hard to get together the cash to start...
Connecting the dots – one business at a time. How Roman Grigoriev continues his pursuit of happiness with investment in Boomf
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow...
Best 10 Tips To Keep Your Office Furniture Clean
While most businesses survive in a chaotic environment, most people are more productive in a clean environment. Besides, dealing with a large team requires...
5 best business ideas for startup in New York city
It is agreeable that to be your own boss is the most
thrilling and appealing lifestyle. Especially when you are living in the most
happening city...
5 Ways to market your legal firm in 2023
Being a lawyer is an exciting and varied vocation whether your particular niche is representing workers at employment tribunals, advising on business fraud or...
India seeks Kuwaiti investments in infrastructure and power sector
The relationship between Kuwait and India
dates decades ago, and the country houses a large number of Indian workers. The
two countries' friendly ties over the...
The Benefits Of Using Paystubs
The 21st century has brought about the need for improved services with advancements in different fields. To make this a reality, governments have to...
Role of digital banking in the banking industry
Digital banking has evolved in a big way. Digital banking is also known as online banking or internet banking. If a bank offers online...
Trading bots automatic trading software
Cryptocurrencies are an excellent way to make money passively. All you have to do to be convinced of this is look at all the...
How to Improve The Workers’ Compensation Claim Process
Workers' compensation is a system that provides benefits to workers who are injured or who contract an illness at work. The program is usually...
Employee benefits and what they can do for your business
Business owners want
to keep their employees happy. Whether your company has just a few staff or a
team of hundreds, you want to make sure...
Manage employee’s personal problems
No matter how thorough your business plan is, you will always face challenges in business. They come in many guises: the introduction of new...
Marketing tactics to make sure your marketing event isnt a waste of money
Pixabay
To help boost your client list, it’s always good at looking at doing a marketing event. It’s a great way to meet some new...
How Social Media Can Empower Your Business
There is a good chance that you’ve thought about incorporating social media into your current business practices. Doing so will prove to be wise....
Content Marketing Trends To Grow Your Brand In 2023
Content marketing has fast taken over as one of the most popular digital marketing tactics out there, and for several notable reasons. Not only...
How SAT Magoosh helps you prepare for your college entry exams
As a high school student who’s planning to pursue higher
education, the college or university exam is one of the most significant tests
that you’ll ever...
3 classic business case studies all business students should know
The phrase “learning from others’ mistakes” has great relevance when it comes to business management. Case studies provide a detailed and organized analysis of...
How to Know If an MBA Is Worth Your Time and Money
To become an MBA holder, you will need to invest a lot of money, time, and effort. Therefore, if you are considering enrolling in...
Why Does the House Always Win? Understanding Casino Profitability
You may have stumbled upon some casino gambling guides across the internet that happen to say the famous line, “the house always wins” but...
What to expect from the UKGC in 2020
Just like all other organizations, the UK
Gambling Commission has to change all the time to adapt to new challenges and
issues. This is especially important...
Top five online poker tools to improve your game
Online poker and
live poker though follow the same gaming structure and rules, but they are
completely different when it comes to players and table etiquettes....
Goal Spribe: Score Your Way to Success in This Dynamic Game
The Thrill of Goal Spribe
Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
CBD industry growth analysis for 2020
Currently,
the CBD market in the USA alone is estimated to be worth around $7 billion
dollars, this is an increase from 2014 where the figures...
Highland park dental care offers various services
Highland Park Dental Care in Chicago offers many services that are tailored to meet the needs of their patients. Here are some of the...
CBD Market Size and Forecast by 2023
In 2018, the global CBD market reached approximately $4.6 billion. The market size increased to $7.1 billion in 2019, and by the end of...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
How to sell Chinese antiques fast
Chinese antiques have always carried an allure of elegance and grandeur without being too over-the-top. The market is teeming with buyers who are in...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
Baptism Gifts for Girls: Discover Timeless Jewellery
A baptism can be one of the most important parts of a child’s life, and no matter your denomination of Christianity, if your little...
Your time versus your money
One of the traits almost all Californians share is the tendency to be very entrepreneurial. This urge is both a hunger and a potential...
Case study – deductible home warranty services worth
A home warranty plan is designed to protect the systems and appliances in your home from damage, malfunctions, or failure. Home warranties are offered...
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
7 things to check when buying a second hand car
You
have crunched the numbers trying to determine the best vehicle to purchase for
your circumstances. You have talked to your auto car loans Australia car...
Ways to personalise your business fleet
If you are a business owner who uses a fleet of vehicles for your operations, it is important to ensure that your fleet stands...
What Is The Difference Between LVP And LVT Flooring?
LVP is available in plank form and often has the look of real hardwood due to realistic scraping or embossing. LVT is available in...
Investing in Commercial Property: A Lucrative Opportunity
Just like explorers who once sailed uncharted seas in search of new opportunities, modern investors navigate the world of investment, looking for the perfect...
Responsibilities of Construction Business Owners
Business owners in every industry have dozens of responsibilities, but construction is an industry where business owners seem to have an enormous amount of...
The Incredible Benefits of Travel on Young & Curious Minds
Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...
Bhanu Choudhrie on Innovation in the Aviation Industry
Bhanu Choudhrie was recently interviewed on Malcolm Gallagher’s “Meet the Leader” show, which airs on BizVision regularly.
The interview with Alpha Aviation Group’s founder...
Business travel during a pandemic: what precautions should I take?
With lockdown restrictions gradually being lifted in nearly all parts of the world, the travel ban is expected to be lifted in the near...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Digital and sustainability: this is how medium-sized businesses are changing
The digital change: opportunity and challenge
Whether in everyday life or business, digitization and sustainability are becoming more and more relevant. And companies can no...
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
Why Your Company Should Acquire Managed It Services
To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...
Tailoring Microsoft Dynamics 365 to your needs 3 quick tips
Microsoft Dynamics 365 is a cloud based enterprise system and combination of ERP and CRM. It’s extensive and hugely flexible, however you need to...
Top 3 Best Cybersecurity Companies of 2020
Cybersecurity is one of the hottest areas of the Information Technology sector. There are thousands of reputable cyber security companies working in this Billion...
Top 5 SaaS Spend Optimization Strategies You Need to Know
If you’re reading this post, you’re probably spending more money on SaaS solutions but you can’t figure out how to optimize and cut costs.
You’re...
Learn about the credibility of Cryptocurrency business
Cryptocurrency is on its way to success since its inception into the digital world. This is an online currency that has the potential of...
Online Bitcoin loophole trading software to make money
Bitcoin loophole is one of the world’s famous and most inspiring feature automatic trading software the program which operates its own algorithm to manipulate...
Why your business should host a Bitcoin ATM
The exchange of cash for goods and services is becoming “old school” as people rarely commute with stacks of cash in their pockets anymore....
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
How to plan a website redesign
There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...
Making your businesss website stand out
Every business these days maintains an online presence, and for good reason too. Customers expect the companies they use or see advertised every day...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...