Case Studies

Development of broadband markets Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....

Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as well as many different hair care and...

Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...

BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...

Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...

Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...

How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...

NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

The term 'learning organisations' has become widely used in recent years. This is applied to businesses that best adapt and change so that the...

As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...

A Northern Rock case study Every organisation needs to move forward and face the future. In order to do so it must take decisions which...

Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...

The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...

Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...

Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....

Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...

ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...

The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

BT is the world’s oldest telecommunications company, with its origins in the Electric Telegraph Company in 1846. Today BT is one of the UK's largest...

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...

Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...

Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...

TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...

The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...

We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...

The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...

CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...

Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...

Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....

All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...