Nutrition, Health & Wellness - New Product Development at Nestle (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Partnership through sponsorship
Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...
Providing a customer centric service
Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...
Leading a revolution in banking
Changes in society, markets and economies have intensified the need for most organisations to be more and more innovative with the products that they...
Releasing the talents of employees
This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...
Getting the message across the importance of good communications
Today´s Inland Revenue
The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Client servicing in a customer-focused organisation
This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order...
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Powering forward with a new vision
This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
Responding positively to a changing environment
When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...
Meeting the challenge
Governments markets are made up of the spending of National and Local governments. Each year the government spends billions of pounds on a range...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Our business theory pages cover all the topics you need to know in business.
Decision making
A business organisation is a decision-making unit that sets out to produce a product in the form of goods or services. Key decisions need...
Rights and responsibilities of employers and employees
Employers and employees have responsibilities to each other, they should also expect their rights to be upheld. These rights and responsibilities relate to areas...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Take A Look: The Significance Of Metrology Machines for Companies
The post-COVID world has become increasingly digitized. Industries are heavily dependent on automated tools and access to measuring equipment is a value that companies...
How to Choose a Manufacturer
Outsourcing of manufacturing functions has become a common occurrence that can be taken as a strategic move. Whether one is looking to manufacture goods...
Top 5 tools to improve productivity in your business
Smart business management can help any company thrive. It
helps cut costs down, get deadlines in comfortably and boosts the company
culture of your entire business....
Profitable Flower Farming: Tips for Beginners
Flowers enhance lives, help us to celebrate special moments and bring beauty on dark days. Farming is demanding work, but it is also incredibly...
How to determine if your business dream will evolve into a reality
Anyone who has taken a venture into the world of entrepreneurship should first be applauded for their courage and their sense of bravado. The...
Tej kohli’s foundation donates $14m to find a cure for corneal blindness
London entrepreneur Tej Kohli takes on many philanthropic efforts through his foundation and institute. Primarily, his efforts are focused on solving heath challenges throughout...
Aurea multi family office: a model for the 21st century
Raffaele Riva, Founder and President of
AUREA Multi-Family Office, has extensive experience in international business,
having managed companies in several countries, including Canada, South Africa, and
countries...
Cracking the code for reopening
As people around the world begin the transition back into a normal routine, the Covid-19 pandemic has left many establishments searching for innovative ways...
7 Qualities you should look for in construction accident lawyers
Navigating the aftermath of a construction accident can be one of the most difficult times of your life. Not only do you need to...
Is a Broker Mandatory to Trade Forex?
If you are entering into forex trading, definitely you require good skills, experience, and a deep understanding of the market. However, a vast majority...
How to make your Business Venture Successful
To achieve success in your business today, you have to be frugal, flexible, and be on top of your game. Running a successful business...
The Best Forex Trading Strategy For Beginners
For beginners in the forex market, it becomes daunting to trade, and they start searching for the best plan, to begin with. Every trader...
Generalist or Specialist HR Jobs: What You Need to be the Best
Whether you are looking at a career as a generalist or a specialist in HR, there are common traits that you will need, in...
Online training resources to better your workforce
As an employer, you have to do what is best for your company. Typically, this also means you have to do the best for...
Applicant screening simplified with online courses
A
lot of employers and human resources (HR) managers would agree applicant screening is a total
nightmare. It’s a bummer when you only have a few...
Impact loyalty programs customer satisfaction
In the world of business, there are numerous must-have aspects to think about when running a company. One significant aspect of any company is...
TOP 30 Free Creative Instagram Stories and Posts for Photoshop
Looking for attractive free Instagram templates for Photoshop? Keep in mind that you don’t have to pay a fortune for high-quality materials for Instagram....
How Small Businesses can use Corporate Events to Promote their Brand
It’s common knowledge that our world has been becoming increasingly digitised for some time now. Social media platforms that can be accessed at any...
9 Crazy things students shouldn’t do
The COVID-19 outbreak has altered the lifestyle globally. Stay home stay safe message is the advice that everyone is trying to follow. Out-break affected...
How to earn by writing if you are a college student
Many people believe that student years are one of the best periods of our life – a time when we make our dreams come...
Why you need a global MBA
You must have seen numerous ‘Global MBA’ program offers, and many more universities are renaming theirs as being global without any unique element that...
‘The Luck of the Irish’: The Rise of the Gambling Industry in IrelandÂ
Gambling follows mankind, its existence is dating way before written history. The first evidence we know about leads us all the way to the...
How to Choose Casino Content for Your iGaming Platform
The online gambling industry is one of the fastest-growing industries globally, especially after the covid-19 crisis of 2020. Gambling is one of the most...
Largest Gambling Companies on Global Stock Exchange List
One of the hardest decisions as a business that sees consistent growth is whether or not to float on the stock exchange. No matter...
Virtual reality – a new trend in entertainment
Virtual reality is increasingly being introduced into various spheres. Nowadays, it is also used in the gaming and gambling sector. Moreover, it is turned...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
Top Healthcare Industry Trends for 2023
If there is a global industry that continues to experience a transformation, it is the healthcare industry. One of the factors that have brought...
Why the NatureLeaf CBD oil range is the best
There are a lot of things that you need to think about when you’re buying CBD oil. First of all, you need to consider...
6 Easy tips to buy the perfect pair of glasses
We experience and connect to our world with the help of our eyes. The eyes are our portal through which we experience our reality....
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
British entertainment industry: cinema, theatres and amusement parks
The cordiality, nationality, etiquette and reverence for tradition is carried by countless films and goldenbet casino.
A true knowledge of British culture is expressed by...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
Construction Loans: Key Features, Components, and Qualification Criteria
There are currently more than 40 specialist development finance companies in the UK, operating alongside major lenders. Sometimes referred to as construction finance (or...
Why you should use online loans when you need to borrow money
In basic terms, a loan is an amount of money you borrow on a temporary basis when you are in need of cash to...
What you should know concerning law firms for the disabled
Individuals with disabilities or the less privileged within communities constantly get undermined, abused, insulted or left out. What many forget is, they are still...
Low Emission Era: Nissan’s Automotive Innovation
You cannot talk about automotive innovation without mentioning the geniuses at Nissan. It’s an underrated company in the realm of electric cars, especially considering...
Collector car insurance 5 reasons to secure the vehicle
There’s always something romantic about old-fashioned cars. They carry the air of past times and very often emphasize the owner’s status. Unfortunately, the more...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
The Reasons Why Emergency Window Repair Is Important For Your Home
No one can anticipate what they would do if they find themselves in a situation where window glass is broken. A feeling of insecurity...
How Can Third-Party Auditing Reduce Your Property Tax Liability
Guidelines and definitions set by any state and county govern property taxes. Municipal laws apply to property tax in the jurisdiction and can vary...
Smart ways to save for real estate down payment
If you have been thinking about getting into real estate investing, you are on the way to long-term financial freedom. However, the first step...
Possible private jet ban plunges market into further uncertainty
The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...
Ideas to have fun in London during a business trip
Business trips tend to involve deadlines, meetings, conferences, interviews and a rather strict schedule. But even if you’re travelling for work, you can still...
How the UKs super commuters are maximising their journey time
It’s common to hear about companies that were started
around a kitchen table, but public transport can be equally fertile ground for
launching a business or...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
The Importance of Computer in Human Life: How Technology Has Changed Our Lives
It is hard to imagine a life without computers. They have become an integral part of our lives, and it is difficult to overestimate...
4 Ways successful businesses do to increase efficiency with online file sharing
Over the past decade, the internet has greatly changed how people work. One of the biggest changes that the internet has brought to our...
The Power of AI Chat: Enhancing Online Interactions
Discover how AI chat is revolutionizing online interactions and enhancing customer experiences.
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
The Role Of Open Source Security
According to OSSRA - Open Source Security Risk and Analysis - 97% of all codebases contain open source coding. Not only that, but only...
Is there a fund for Ether?
While financial transaction technology was the original idea behind blockchain, crypto assets are being developed to help secure everything from medical records to copyright...
The Ultimate Guide to Social Trading
In this guide to social trading, we’ll cover what is social trading, what are the pros and cons of social trading, and how does...
How to start a cryptocurrency business
Starting a business is easier than ever now, all the tools to take your ideas from your head into the market, whether your business...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...
Top 10 SaaS services build business website
Looking for a business website designer? Well, all the good website creators charge a lot, while the cheaper services do not meet your standards....
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...