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Business Case Studies by Company

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

  • KBR Logo

    Case study

    • Roles and responsibilities within an organisational structure

      This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is 'to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve'. — Edition 14

  • Kellogg's Logo

    Case studies

    • The Importance of Effective Communication in a Competitive Market
    • [+] Balancing the marketing mix through creative and innovative strategies

      This marketing case study demonstrates the importance and application of the marketing mix. — Edition 19

    • [+] Stakeholder engagement

      This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart. — Edition 18

    • [+] Devising a communications plan

      This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011. — Edition 17

    • [+] Building a better workplace through motivation

      This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. — Edition 16

    • [+] New products from market research

      This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. — Edition 15

    • [+] Supply chain from manufacturing to shelf

      This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf. — Edition 14

    • [+] Extending the product life cycle

      This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. — Edition 13

    • [+] Using aims and objectives to create a business strategy

      This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy. — Edition 12

    • [+] Using promotion to boost sales and brand value

      This case study helps students understand how companies promote above and below the line. — Edition 11

    • [+] Building a brand in order to sustain its life cycle

      As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis. — Edition 10

    • [+] Using new product development to grow a brand

      As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs. — Edition 9

    • [+] Revitalising a valued character

      Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony. — Edition 7

    • [+] Re-branding a Corporate Image

      This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained? — Edition 6

  • Kent TEC Logo

    Case study

  • Kia Motors Logo

    Case study

  • Kingfisher Logo

    Case study

  • Kodak Logo

    Case study

  • KPMG Logo

    Case study

    • Trading places

      This case study is intended to provide an understanding of the accounting process and how accounting information meets the needs and requirements of many different groups of people. — Edition 4

  • Kraft Foods UK Logo

    Case studies

    • [+] The vital role of Sales at Kraft Foods UK

      This case study helps students understand how the scales and marketing functions work together. — Edition 11

    • [+] Budgeting and strategy

      As a result of carefully reading the Case Study, students should be able to: define the term budget and explain the purpose of budgeting, outline the importance of identifying major variances and taking remedial actions, list the advantages and disadvantages of budgeting. — Edition 9

    • [+] Using planning analysts at the centre of brand development

      This case study illustrates how Kraft Foods' management accountants act as financial planning analysts to support the process of brand development. It highlights how Kraft's forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place. — Edition 8

    • [+] Delivering Service Exellence In The Supply Chain

      This case study looks at how a major food company has built a Customer ServiceExcellence Programme to ensure that its products are in the right place, at the right time, in the right quantity, in excellent condition and at the lowest possible supply chain cost. — Edition 6