Getting the right message across - the re-launch of Mars (PDF) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Honour the past invent the future
BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...
Bringing an innovative product to market
Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...
Live breathe and wear passion
Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
Training and development at NDA
Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...
Enhancing Customer Service Through Personal Relationship Marketing
Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Using IT to energise sales and marketing
Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
Promoting Social Inclusion through access to legal services
which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...
Strategy and the environment
Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...
Strategically repositioning a business
When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing a competitive edge
Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Our business theory pages cover all the topics you need to know in business.
Innovation
In business terms, innovation is the commercial exploitation of an invention. This involves dedicating resources and bringing a new idea to market. The succession of...
Facilities Management
An important aspect of production management and control is the management of facilities. Facilities management typically involves the following:
Buildings and site maintenance
Make sure that...
Critical path analysis
Critical Path Analysis (CPA) is a management tool designed to ensure the most efficient scheduling of any project.
Suppose that a minor building project consists...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Understanding Federal regulations safety complaints
Whenever the government is involved in anything whatsoever, there are bound to be pages upon pages of rules and regulations which must be complied...
Top Tips for Selecting a Custom Manufacturing Partner
According to Deloitte, continuous development and innovation of new products is making the manufacturing industry in North America to be a global dominance through...
What Industries Benefit Most From a Digital Asset Management System?
Most industries are turning to digital solutions to accomplish previously tedious tasks. Digital collateral, such as images, PDFs, and logos, can be a hassle...
How To Keep Your Start-up Connected
The virtual office has become a reality in post covid times. It is increasingly being opted for by start-ups trying to keep down their...
5 businesses anyone can start
Some of the Poles living in the UK, decide to return to their homeland after a while, but for many, the United Kingdom becomes...
How to Start a Production House That Thrives
No matter if you’re a filmmaker who decided to be his boss. Or an entrepreneur who chose this line of work to dedicate himself...
What To Do When You’ve Had Poor Solicitor Representation For Your Business
When you’re running a business, it is likely that at some point you will need to work with a solicitor. This could be to...
3 Benefits of Doing Business in Russia
Are you thinking of establishing an international branch of your company? Do you have any locations in mind?
Well, you need to include Russia in...
A tri fold approach to COVID-19 federal government relief
The Coronavirus epidemic, also known as COVID-19, produced a profound catastrophe of which the global community had yet to see in this lifetime. The...
How to make your Business Venture Successful
To achieve success in your business today, you have to be frugal, flexible, and be on top of your game. Running a successful business...
What you need to know before buying stocks for the first time
So, with all the unpredictability that has surrounded us for the past few weeks, you've decided to branch out and see if you can't...
Samuel Leach Interviews Logiq’s Chairman on Stock Market Success
Logiq’s innovative approach to e-commerce enablement is attracting investors on an international level.
Investors and traders around the world have taken notes on Samuel Leach’s...
What is a TUPE transfer?
If you sell all or part of your business, merge with another organisation, or outsource a service you preciously managed in-house, you have a...
How to properly set up a home office
Working from the comfort of your home comes with numerous benefits, one of them being that you never have to commute to the office....
What Will the State of Employment Look Like in 2022?
We are all aware that 2021 has been an extremely challenging year thanks to the ongoing COVID crisis. As we are now only months...
Try These Best Practices For Content Management
Content is king in Google, so your company must have a reliable content management solution in place so you can get information-rich content on...
5 Ways to Make Any New Business Stand Out from the Crowd
Launching a new business is an exciting step in the life of every entrepreneur, however, only a few manage to make their new venture...
Best Promotional Ideas for Custom Flags
It may be pretty evident most companies worldwide favor digital mediums to advertise their businesses and carry out promotional events. However, traditional forms of...
Expert advice 5 ways to proofread an essay and why do it
A
lot of students find proofreading their papers a boring task. You read the same
text over and over again, what’s cool about that? If you...
Perks of studying business
Unlike before, more managers are looking for employees with degrees from accredited institutions. Several studies have indicated that employers have added to the educational...
Here’s why you should learn a new language now
Having a second or even a third language in your toolbox of skills is going to be so beneficial for you. It can help...
The Best NFL Bets
One of the best NFL bets you can place on the underdog. There's a strong chance that the underdog will win the game. It's...
How Much do the Biggest Betting Operators Earn in the UK
The betting industry in the UK continues to earn huge profits from its gambling operations as they evolve online. Betters might be surprised to...
Navigating the Thrills: How to Find Regulated Casino Sites in New Zealand
As you already know, New Zealand follows complex gambling regulations and rules. The nation's gambling journey can be traced back to the 1920s when...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
How to use games to improve performance at work
All through the ages, people had an inferior option on video games. They were thought to be an ideal pastime only for kids and...
How private sector businesses are fuelling medical innovation
The healthcare industry is one of the most lucrative in the world and many private sector companies are eager to join the party.
Research has...
7 Tips for choosing the best health coach training program for you
Choosing to become a health and wellbeing coach can change the course of your life and the people you come across. Helping people to...
5 Facts That Will Help You Understand Binge Eating Disorder
Binge eating disorder is among the most important and yet misunderstood mental health disorders in the world. It is surprisingly common and can have...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
Viatcheslav Kantor and art
Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....
4 Things to Know Before Sending Money Abroad
Some providers specialize in transferring and sending money in different currencies. The companies mainly advertise their services with their exchange rates. They should be...
White goods maintenance tips
White goods make our lives a lot easier. Whether it is a refrigerator for preserving food or a washing machine to help us be...
Common Types Of Harassment To Look Out For
Sometimes harassment within the workplace can be quite a subtle thing so even the sharpest of human resource (HR) professionals can occasionally miss it...
5 Things to know before signing a car loan
Purchasing a vehicle might be an exciting event, but it may also be stressful. There are a few things you should check for before...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
What are the 3 Things You Should Consider When Applying for a Car Loan?
Car loans are a great way to get your hands on the car of your dreams, but that doesn’t mean they’re without their drawbacks....
How you can make your house safe by installing an efficient guttering system
Do you want a house that will stand the test of time and harsh weather conditions? If yes, then your house needs a quality...
There’s more to real estate investments than meets the eye
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Foreword: Many folks
looking to diversify their financial portfolios are incredibly eager to learn how
to invest in real estate. For newbies, these...
BECOSAN® at Amazon Prime – Polished concrete for logistics
Who would have thought 20 years ago that online shopping would grow exponentially. Then you would have been able to buy shares in Amazon...
The Incredible Benefits of Travel on Young & Curious Minds
Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...
All you need to do to create an amazing camping experience
Once in a while, we all do have the desire to step out of our daily routine zone into a world where we get...
6 Tips That Can Help Your Successfully Run Your Hotel
Do you want to learn how to better run your hotel? If so, then this blog post is for you. We will provide six...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
How to Encourage More Mindful Tech Consumption in Your Family
The age of technology has its pros and cons. Everywhere you look, there’s tech it’s simply unavoidable. From the newest iPhone to cutting-edge AI...
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
What to look for in an ad blocker to help improve your browsing experience
How often have you browsed the internet and been annoyed at the constant online ads, popups and other disruptions that continue to disrupt your...
Why data science is in a boom?
What is Data Science?
We have
advanced in the field of technology by leaps and bounds in the past few years
and are continuing to do so...
Amazon AWS associate cloud certifications: Which one is right for you?
The world’s leading enterprises use the AWS platform in running their software frameworks, and more and more companies keep migrating to it every day....
4 Things to keep in mind before investing in Bitcoin
Is now a good time to
invest in Bitcoin? The answer is, it’s as good as any. At the moment, bitcoin
is on a strong
bearish trend,...
When Cryptocurrency Is An Asset, When Is It Not?
With the investment trend set by cryptocurrencies, it is noteworthy that some are still wondering if crypto-assets fall under financial assets, utility tokens or...
Explore the concept of digital marketing in Blockchain
The blockchain is more than Bitcoin and has a significant impact on different industries instead of only cryptocurrencies. Digital marketing is the primary area...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
How‌ ‌to‌ ‌develop‌ ‌a‌ ‌food‌ ‌app‌ ‌for‌ ‌your‌ ‌restaurant‌ in‌ 2021‌ ‌
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
5 common Google Analytics problems we see daily
A recent estimate put the total number of websites using Google Analytics at over 27 million. That’s not surprising. Google’s web analytics service is...
Fast Piratebay proxy is an authentic list of proxy
Sometimes a person needs the best solution, or he wants to get access where he gets everything in one place. Due to many issues,...
What is progressive web app development and how to take initiatives
Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...