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Strategy Case Studies by topic
Driving forward environmental aims and objectives
There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...
Using technology to create a paperless office
Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Building a global telecommunications business
The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...
Decentralisation within a book retailer
The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Reinventing the organisation – Heinz Europe
The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...
Making the best use of limited resources
One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...
A business case for investing in rail
Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Driving forward a business start up
From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...
Securicor and the private finance initiative
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Building a competitive advantage
A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...
Managing risk through effective team based decision making
Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...
Decision making in an uncertain world
Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Teaching youth to build businesses
Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...
Entrepreneurship in engineering
In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play in transforming our lives. Engineering is the...
The future is branded
The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...
Creating a global business
A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...
Developing growth strategies to become a market leader
A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Delivering the mission statement
The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs.
Its mission is to formulate and deliver foreign policy and...
The business of nuclear decommissioning
The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...
Calculating and managing risk
Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
The power of partnerships
This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...
Sectors of industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...
Sustainable business at Corus
Steel is 100% recyclable and can be used time and time again with no loss of quality.
Corus is the UK's biggest steel manufacturer and...
Corporate responsibility and stakeholders
RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...
Sustainability stakeholders and profits
BT´s approach to sustainable development
This is built around four key moral principles.
Equity today: the duty to meet the present generation's needs. At the recent...
Combining an offline and online business
These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Making shopping easier for today’s family
The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...
Businesses and taxation
Business growth
Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by:
increasing...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
The contribution of the FTSE4Good Index to socially responsible investment
In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...
Vision values and mission in driving strategy
The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...
Vision, values and their influence on business strategy
If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...