Strategy
Understand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
Aims And Objectives
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully...
Driving forward environmental aims and objectives
There are many issues in the workplace that require discussion, for example, attention to health and safety...
Developing initiatives to improve financial stability
This case study examines how one organisation dealt effectively with a key funding issue when faced with...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games....
Business Expansion
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations...
Building a global telecommunications business
The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives...
Business Organisation
Reinventing the organisation – Heinz Europe
The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve...
Decentralisation within a book retailer
The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200...
Creating an effective organisational structure at Coca-Cola
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of...
Business Planning
A business case for investing in rail
Today, there is growing concern about the number of cars and lorries on the UK’s roads, the...
Making the best use of limited resources
One of the challenges facing every organisation today is how to make best use of its limited...
Business Start-Up
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more...
Driving forward a business start up
From the 1990s onwards we have seen the development of a ‘new economy’ based on the new...
Creating an entrepreneurial partnership
Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as...
Business Strategy
Making life easier for the motorist
Anyone who has experienced a broken windscreen will know the sickening feeling of frustration and helplessness this...
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies...
The rebirth of the MGF
We identify with products in a variety of ways. At a simple level we may buy a...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets...
Culture
Creating a high performance culture
Organisational culture and valuesThe culture of an organisation is the typical way of doing things in the...
Developing clear strategies to fulfil strategies within cultural aims...
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been...
Decision Making
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning...
Managing risk through effective team based decision making
Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how...
Decision making in an uncertain world
Modern organisations operate within an environment of change. There are all sorts of factors that change within...
Enterprise
Enterprise in the fast lane
An entrepreneur is someone who is prepared to take a risk by setting up and organising a...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it...
Teaching youth to build businesses
Many people dream of owning their own business and being their own boss, but most hesitate to...