Strategy Case Studies by topic

Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...

When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...

This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship. With a thriving ecosystem and...

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....

Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...

In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...

In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...

asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...

Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...

This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...

Development of organisations and reasons to become a shareholder Many businesses have humble beginnings; their founder had a business idea that worked. There are many...

Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...

On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...

The changing market for building societies Building societies have a long history of caring for their members. They encourage them to save and help them...

The virtuous circle of mutuality In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...