Strategy Case Studies by topic

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...

Dragline at Isibonelo colliery, South Africa. Mandatory credit: VisMedia +44 (0)20 7613 2555 The challenge facing business and society in the 21st century is how to use...

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...

In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...

Fear of failure and insolvency can be a major inhibitor of entrepreneurship. Insolvency law offers alternatives to companies and individuals in financial difficulties, not...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...

Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...

Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...

Hazlewood Sandwiches Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...

Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....

Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...

NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...

On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...

Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...