Strategy Case Studies by topic

Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...

When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

CIMA, the Chartered Institute of Management Accountants, is the world's largest professional body of management accountants, with over 203,000 students and members in 173...

We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...

In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...

Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...

The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...

Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...

When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...

The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal,...

The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...

TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...

One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

The virtuous circle of mutuality In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...

Business growth Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by: increasing...

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...