Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Strategy Case Studies by topic
Developing initiatives to improve financial stability
This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Building a global telecommunications business
The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Decentralisation within a book retailer
The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...
Making the best use of limited resources
One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...
A business case for investing in rail
Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...
Driving forward a business start up
From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Developing ethical business strategies
CIMA, the Chartered Institute of Management Accountants, is the world's largest professional body of management accountants, with over 203,000 students and members in 173...
Providing means of payment for today and for the future
In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
Managing risk through effective team based decision making
Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...
Decision making in an uncertain world
Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Generating cash for growth
Successful organisations are able to compete in tough environments.
To do this, they need:
capable managers who are willing to face facts and make hard decisionsexcellent...
Pursuing a growth strategy
Northern Rock is the eighth largest bank in the UK by market capitalisation. In other words the value of the shares in the business....
Entering overseas markets
Provident Financial was founded in West Yorkshire, England in 1880 by Joshua Waddilove. The company’s headquarters are still based in West Yorkshire. However Provident...
The business of nuclear decommissioning
The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...
Delivering the mission statement
The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs.
Its mission is to formulate and deliver foreign policy and...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
The power of partnerships
This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...
Calculating and managing risk
Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...
Sectors of industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...
Acting as a regulator and enabler
Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...
Stakeholders and corporate community investment
Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...
Sustainable tourism in forest surroundings
The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...
Using planning to construct a better future
Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...
Matching people with technology to create a global strategy
In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies.
For example:
online data systems have...
Making shopping easier for today’s family
The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...
The virtuous circle of mutuality
The virtuous circle of mutuality
In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...
Businesses and taxation
Business growth
Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by:
increasing...
Adding value to the case for building societies
Building societies are mutual organisations. This means that they have no shareholders and operate solely in the interests of their members. A member is...
Powering forward with a new vision
This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
London 2012 achieving the vision
The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...