Strategy Case Studies by topic

Dragline at Isibonelo colliery, South Africa. Mandatory credit: VisMedia +44 (0)20 7613 2555 The challenge facing business and society in the 21st century is how to use...

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...

Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...

In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...

Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...

An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...

Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...

Hazlewood Sandwiches Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...

Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...

asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Web opportunities By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...

Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...

The virtuous circle of mutuality In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...

Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...