Business Case Studies by Company

This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers. — Edition 18

This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future. — Edition 17

This case study will demonstrate how Aldi uses a lean approach to its business operations to offer its customers quality products at competitive prices. — Edition 16

This case study will look at the processes of research and development at ARM and show how these support the company’s leading market position. — Edition 17

This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC. — Edition 16

This case study focuses upon how ARM has developed a global influence despite being a relatively small player in a fast-moving industry. It has achieved this through its technology, its unique business model and its investment in R&D. — Edition 7

This case study looks at the strategies used by Bibby Line Group to grow the business, whilst retaining a strong family ethos. — Edition 17

This case study illustrates how management accountants use financial data to help make informed decisions. — Edition 17

The case study illustrates how management accountants support business decision making during all the stages of the business cycle. — Edition 16

This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses. — Edition 15

This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business. — Edition 14

This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification. — Edition 13

This case study illustrates how CMI supports the development of effective managers. — Edition 17

This case study illustrates how CMI, by training managers and leaders, supports the work of effective team-working within the workplace. — Edition 16

This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business. — Edition 15

This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK. — Edition 14

This case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence. — Edition 18

This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets. — Edition 17

This case study focuses on how Enterprise Rent-A-Car decides where to locate its new or relocated branches. — Edition 16

This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff. — Edition 15

This case study explores how Enterprise ensures it has the right people and skills to achieve its business aims and objectives. — Edition 14

This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers. — Edition 13

This case study demonstrates the importance that Enterprise Rent-A-Car places on the role of excellent customer service in growing the business. — Edition 12

This case study looks at the methods adopted by Harrods’ Human Resources department to increase employee engagement. — Edition 18

This case study show how Harrods develops its employees so they can achieve a rewarding career in retail. — Edition 17

This case study examines the relationship between engineering and enterprise and the role that the IET has played in developing engineer entrepreneurs. — Edition 17

This case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership. — Edition 17

This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market. — Edition 18

This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business. — Edition 17

This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth. — Edition 16

This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011. — Edition 17

This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. — Edition 16

This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. — Edition 15

This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf. — Edition 14

This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. — Edition 13

This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy. — Edition 12

This case study helps students understand how companies promote above and below the line. — Edition 11

As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis. — Edition 10

As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs. — Edition 9

Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony. — Edition 7

This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained? — Edition 6

This case study will explore how Lafarge UK is active in all three sector of industry and how it manages the need to develop the business alongside protecting the environment and respect for local communities. — Edition 17

This case study illustrates how Logica monitors its external environment using PEST analysis to adapt its own business and generate innovative and unique solutions for its clients. — Edition 17

This case study looks at how the National Trust is now adopting a new strategy and modern marketing techniques to excite a younger audience, generate new members and enhance its position as an employer with young people. — Edition 17

This case study explores the strategies NATS is employing to achieve its vision of being a global provider of air traffic solutions. — Edition 18

This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers. — Edition 17

This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles. — Edition 12

This case study helps students understand how companies research, develop and launch new products. — Edition 11

As a result of carefully reading the Case Study, students should be able to: know that increasing numbers of people want healthier foods, understand how and why market focused companies (e.g. Nestlé) respond to such developments, know about Nestlé: its size, its products and its worldwide reputation. — Edition 10

As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability. — Edition 9

This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation. — Edition 8

This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat. — Edition 7

This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. — Edition 6

This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. — Edition 5

This case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years. — Edition 4

This case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers. — Edition 3

This case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies. — Edition 2

This case study examines the role of people in improving the rail network and the British economy. — Edition 17

This case study describes how PESTEL analysis helps Network Rail to respond to changes in its business environment. — Edition 12

This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources. — Edition 11

This case study explores the role of purchasing and supply in the oil and gas industry. — Edition 17

This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable. — Edition 16

This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required. — Edition 15

This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry. — Edition 14

This case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business. — Edition 17

This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers. — Edition 16

This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them. — Edition 15

This case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer. — Edition 14

This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand. — Edition 13

This case study helps students understand the importance of market research to successful, customer-led product development. — Edition 12

This case study helps students understand the importance of understanding what customers want to improve customer service. — Edition 11

As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service. — Edition 10

As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers. — Edition 9

This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry. — Edition 8

This case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is 'ahead of the game' by being customer-led and responsive to the changing business environment. — Edition 7

This case study looks at Primark’s involvement in the HERproject (Health Enables Returns) which is raising awareness and delivering healthcare education to female workers in supplier countries. — Edition 17

This case study looks at how Primark engages with some of its key external stakeholders. — Edition 16

This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself. — Edition 15

This case study shows how Reed Elsevier’s business benefits from meeting the needs of all of its stakeholders. — Edition 18

This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL. — Edition 17

This case study demonstrates how Syngenta’s vision, mission and values help drive the company’s culture. — Edition 17

This case study looks at how in 2008 Syngenta proposed an investment in new manufacturing capacity that would allow it to increase production of Amistar. It reviews the analyses that helped the company decide whether to proceed with this investment. — Edition 16

This case study shows how R&D is central to building Syngenta's product range. — Edition 15

The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks. — Edition 14

This case study looks at how Syngenta, one of the world's leading plant science businesses, is meeting the dual challenge of increasing crop yield and producing alternative fuels. — Edition 13

This case study looks at the research and development process as part of product development and its importance to environmental sustainability. — Edition 12

This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies. — Edition 17

This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business. — Edition 16

This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition. — Edition 15

This case study looks at how Tesco provides training and development opportunities for its employees. — Edition 14

This case study looks at how Tesco ensures it has the right number of people in the right jobs and at its structured process for recruitment and selection. — Edition 13

This case study focuses on how Tesco has identified and anticipated changes in lifestyles in this country and how these impact on new requirements for healthy eating. It shows how Tesco has developed a highly successful 'Healthy Eating' brand. — Edition 2

This case study examines how TNT’s Customer Promise reflects its core strategy of customer focus and aligns with its corporate values to influence the organisation’s culture. — Edition 17

The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people. — Edition 16

This case study looks at organisational structures and how UNISON’s structure is designed to allow it to make decisions and respond to changes quickly in order to help its members. — Edition 17

This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences. — Edition 16

This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy. — Edition 15

This case study focuses on the issues faced by migrant workers in the UK. — Edition 14

This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change. — Edition 13

This case study helps students understand communication processes and the benefits for an organisation of effective communication. — Edition 12

This case study helps students understand the role of unions understanding their work in Health and Safety. — Edition 11

As a result of carefully reading the Case Study, students should be able to: understand why employers and employees need to agree on what is fair in the workplace, explain the role of unions in both protecting and representing workers at both local and national level, give examples of cases where UNISON has been successful on behalf of workers. — Edition 10

As a result of carefully reading the Case Study, students should be able to: explain the benefits for the employer and employee of working together harmoniously for the common good, outline the work of UNISON in protecting public sector workers’ rights, understand that union membership is a hard-won right that employees should exercise. — Edition 9

This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace. — Edition 8

This case study examines one major wastewater quality improvement investment made by United Utilities. It shows how important non-financial considerations, such as the impact on the environment, were in arriving at the best decision. — Edition 17

This case study examines how Zurich brings quality to life in the care it provides for its customers every day. — Edition 17

This case study shows how Zurich’s careful approach to budgeting is a contributory factor in gaining competitive advantage. — Edition 17

This case study examines the customer-focused approach of Zurich, the insurance and financial services provider — Edition 16

This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'. — Edition 15