Business Case Studies by Company

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

  • Kellogg's Logo

    Case studies

    • The Importance of Effective Communication in a Competitive Market
    • [+] Balancing the marketing mix through creative and innovative strategies

      This marketing case study demonstrates the importance and application of the marketing mix. — Edition 19

    • [+] Stakeholder engagement

      This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart. — Edition 18

    • [+] Devising a communications plan

      This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011. — Edition 17

    • [+] Building a better workplace through motivation

      This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. — Edition 16

    • [+] New products from market research

      This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. — Edition 15

    • [+] Supply chain from manufacturing to shelf

      This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf. — Edition 14

    • [+] Extending the product life cycle

      This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. — Edition 13

    • [+] Using aims and objectives to create a business strategy

      This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy. — Edition 12

    • [+] Using promotion to boost sales and brand value

      This case study helps students understand how companies promote above and below the line. — Edition 11

    • [+] Building a brand in order to sustain its life cycle

      As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis. — Edition 10

    • [+] Using new product development to grow a brand

      As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs. — Edition 9

    • [+] Revitalising a valued character

      Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony. — Edition 7

    • [+] Re-branding a Corporate Image

      This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained? — Edition 6

  • Portakabin Logo

    Case studies

    • Improving success by developing a Values Based Performance Culture
    • [+] Product development, innovation and the product life cycle

      The case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product. — Edition 18

    • [+] Adding value through health and safety

      This case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business. — Edition 17

    • [+] Achieving growth through product development

      This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers. — Edition 16

    • [+] How the role of marketing drives business forwards

      This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them. — Edition 15

    • [+] Lean production at Portakabin

      This case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer. — Edition 14

    • [+] Promoting the brand

      This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand. — Edition 13

    • [+] How market research helps Portakabin to remain at the cutting edge

      This case study helps students understand the importance of market research to successful, customer-led product development. — Edition 12

    • [+] The importance of excellent customer service

      This case study helps students understand the importance of understanding what customers want to improve customer service. — Edition 11

    • [+] The importance of quality in creating competitive advantage

      As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service. — Edition 10

    • [+] Meeting customer needs for competitive advantage

      As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers. — Edition 9

    • [+] Developing products and services to meet market demand

      This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry. — Edition 8

    • [+] Responding to an Emerging Market

      This case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is 'ahead of the game' by being customer-led and responsive to the changing business environment. — Edition 7

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