Business Case Studies by Company

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

  • ACCA Logo

    Case studies

    • [+] Interpreting and understanding accounts

      This case study looks at the full range of accounting statements including the Income Statement; the Balance Sheet and the Cash Flow Statement — Edition 18

    • [+] The contribution of accountants to sound, ethical business practice

      As a result of carefully reading the Case Study, students should be able to: understand the nature and purpose of accounting, appreciate the role of professional accountants in managing information and using knowledge for decision-taking purposes , understand the contribution made by accounting standards and a code of ethics towards providing a true and fair view of business performance. — Edition 9

  • adidas Logo

    Case study

  • Aldi Logo

    Case studies

    • [+] Creating value through the marketing mix

      This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers. — Edition 18

    • [+] Business expansion through training and development

      This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future. — Edition 17

    • [+] Competitive advantage through efficiency

      This case study will demonstrate how Aldi uses a lean approach to its business operations to offer its customers quality products at competitive prices. — Edition 16

  • ARM Logo

    Case studies

    • [+] A vision for a smarter world

      This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners. — Edition 18

    • [+] How innovation drives research and development

      This case study will look at the processes of research and development at ARM and show how these support the company’s leading market position. — Edition 17

    • [+] Motivation within an innovative work environment

      This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC. — Edition 16

    • [+] Fuelling the digital revolution

      This case study focuses upon how ARM has developed a global influence despite being a relatively small player in a fast-moving industry. It has achieved this through its technology, its unique business model and its investment in R&D. — Edition 7

  • Asda Logo

    Case studies

    • [+] Effective recruitment and selection

      This case study demonstrates how Asda’s recruitment and selection processes, teamed with effective leadership and its colleague engagement strategies, are helping the company to achieve its mission. — Edition 18

    • [+] Meeting business needs through training and development

      This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future. — Edition 16

    • [+] Meeting stakeholder needs through community involvement

      This case study helps students understand how companies meet their stakeholders needs through community involvement. — Edition 11

  • Capco Logo

    Case study

  • Chartered Institute of Management Accountants Logo

    Case studies

    • [+] Developing ethical business strategies

      This case study examines how CIMA qualified management accountants apply ethical standards to help support and direct strategic decision making and the setting of business strategies. — Edition 18

    • [+] Decision making techniques

      This case study illustrates how management accountants use financial data to help make informed decisions. — Edition 17

    • [+] Decision making across the business cycle

      The case study illustrates how management accountants support business decision making during all the stages of the business cycle. — Edition 16

    • [+] Controlling cash flow for business growth

      This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses. — Edition 15

    • [+] Improving strategic decision making

      This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business. — Edition 14

    • [+] Financial information in decision making

      This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification. — Edition 13

  • IMI Logo

    Case studies

  • Infiniti Logo

    Case study

    • Using sponsorship to increase brand awareness

      This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market. — Edition 18

  • JD Sports Logo

    Case studies

    • [+] Balancing the product portfolio to satisfy customer demand

      This case study shows how JD balances its product portfolio to continually sell products that customers want to buy at prices they are prepared to pay. — Edition 18

    • [+] Using market research to support decision making

      This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business. — Edition 17

    • [+] Creating a winning marketing mix

      This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth. — Edition 16

  • Johnson Matthey Logo

    Case study

  • Kellogg's Logo

    Case studies

    • [+] Stakeholder engagement

      This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart. — Edition 18

    • [+] Devising a communications plan

      This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011. — Edition 17

    • [+] Building a better workplace through motivation

      This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. — Edition 16

    • [+] New products from market research

      This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. — Edition 15

    • [+] Supply chain from manufacturing to shelf

      This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf. — Edition 14

    • [+] Extending the product life cycle

      This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. — Edition 13

    • [+] Using aims and objectives to create a business strategy

      This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy. — Edition 12

    • [+] Using promotion to boost sales and brand value

      This case study helps students understand how companies promote above and below the line. — Edition 11

    • [+] Building a brand in order to sustain its life cycle

      As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis. — Edition 10

    • [+] Using new product development to grow a brand

      As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs. — Edition 9

    • [+] Revitalising a valued character

      Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony. — Edition 7

    • [+] Re-branding a Corporate Image

      This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained? — Edition 6

  • National Grid Logo

    Case study

  • NATS Logo

    Case study

  • Nestlé Logo

    Case studies

    • [+] Achieving sustainability through lean production

      This case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton. — Edition 18

    • [+] Creating shared value in the supply chain

      This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers. — Edition 17

    • [+] Business principles in action - nutritional labelling

      This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles. — Edition 12

    • [+] Nutrition, Health & Wellness - New Product Development at Nestlé

      This case study helps students understand how companies research, develop and launch new products. — Edition 11

    • [+] Responding to changing customer requirements: the drive towards Wellness

      As a result of carefully reading the Case Study, students should be able to: know that increasing numbers of people want healthier foods, understand how and why market focused companies (e.g. Nestlé) respond to such developments, know about Nestlé: its size, its products and its worldwide reputation. — Edition 10

    • [+] Sustainability and water

      As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability. — Edition 9

    • [+] From bean to bar - the production process

      This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation. — Edition 8

    • [+] Kit Kat: Revitalising a Brand Leader

      This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat. — Edition 7

    • [+] Doing Better By The Environment

      This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. — Edition 6

    • [+] Coffee - The Supply Chain

      This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. — Edition 5

    • [+] Long term maintenance of a classic brand name

      This case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years. — Edition 4

    • [+] The power of love

      This case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers. — Edition 3

    • [+] Injecting new life into the product life cycle

      This case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies. — Edition 2

  • OPITO  Logo

    Case studies

    • [+] The importance of sustainable purchasing and supply

      This case study explores the role of purchasing and supply in the oil and gas industry. — Edition 18

    • [+] Roles & responsibilities

      This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable. — Edition 16

    • [+] Sectors of industry

      This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required. — Edition 15

    • [+] Management styles in the oil and gas industry

      This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry. — Edition 14

  • Portakabin Logo

    Case studies

    • [+] Product development, innovation and the product life cycle

      The case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product. — Edition 18

    • [+] Adding value through health and safety

      This case study explains in detail how Portakabin implements health and safety policy and highlights the benefits this brings to the business. — Edition 17

    • [+] Achieving growth through product development

      This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers. — Edition 16

    • [+] How the role of marketing drives business forwards

      This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them. — Edition 15

    • [+] Lean production at Portakabin

      This case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer. — Edition 14

    • [+] Promoting the brand

      This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand. — Edition 13

    • [+] How market research helps Portakabin to remain at the cutting edge

      This case study helps students understand the importance of market research to successful, customer-led product development. — Edition 12

    • [+] The importance of excellent customer service

      This case study helps students understand the importance of understanding what customers want to improve customer service. — Edition 11

    • [+] The importance of quality in creating competitive advantage

      As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service. — Edition 10

    • [+] Meeting customer needs for competitive advantage

      As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers. — Edition 9

    • [+] Developing products and services to meet market demand

      This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry. — Edition 8

    • [+] Responding to an Emerging Market

      This case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is 'ahead of the game' by being customer-led and responsive to the changing business environment. — Edition 7

  • Primark Logo

    Case studies

    • [+] Beyond corporate social responsibility

      This case study looks at Primark’s involvement in the HERproject (Health Enables Returns) which is raising awareness and delivering healthcare education to female workers in supplier countries. — Edition 18

    • [+] Engaging with stakeholders

      This case study looks at how Primark engages with some of its key external stakeholders. — Edition 16

    • [+] Providing consumers with ethically sourced garments

      This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself. — Edition 15

  • Sheffield Forgemasters International Logo

    Case studies

    • [+] Creating a competitive advantage through R&D

      This case study shows how SFIL uses research and development (R&D) to sustain its competitive advantage. — Edition 18

    • [+] Apprenticeship training within the steel industry

      This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL. — Edition 17

  • Tesco Logo

    Case studies

    • [+] Vision, values and business strategies

      This case study examines Tesco strategies, the reasons behind each component and how vision, aims and cultural value interrelate to make the strategies successful. — Edition 18

    • [+] Using diversity and inclusion to provide better service

      This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies. — Edition 17

    • [+] Developing appropriate leadership styles

      This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business. — Edition 16

    • [+] Motivational theory in practice at Tesco

      This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition. — Edition 15

    • [+] How training and development supports business growth

      This case study looks at how Tesco provides training and development opportunities for its employees. — Edition 14

    • [+] Recruitment and selection

      This case study looks at how Tesco ensures it has the right number of people in the right jobs and at its structured process for recruitment and selection. — Edition 13

    • [+] The healthy eating brand

      This case study focuses on how Tesco has identified and anticipated changes in lifestyles in this country and how these impact on new requirements for healthy eating. It shows how Tesco has developed a highly successful 'Healthy Eating' brand. — Edition 2

  • UNISON Logo

    Case studies

    • [+] Providing support through the stages of the business cycle

      This case study looks at the phases of the business cycle and how these influence UNISON’s There for You, both operationally as a charity and also with the provision of support services its members require. — Edition 18

    • [+] Developing responsiveness through organisational structure

      This case study looks at organisational structures and how UNISON’s structure is designed to allow it to make decisions and respond to changes quickly in order to help its members. — Edition 17

    • [+] Using promotion to campaign for public services

      This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences. — Edition 16

    • [+] Negotiation and representation at work

      This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy. — Edition 15

    • [+] Use of PEST analysis at UNISON

      This case study focuses on the issues faced by migrant workers in the UK. — Edition 14

    • [+] Driving forward environmental aims and objectives

      This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change. — Edition 13

    • [+] Using effective communications

      This case study helps students understand communication processes and the benefits for an organisation of effective communication. — Edition 12

    • [+] Health and safety in the workplace

      This case study helps students understand the role of unions understanding their work in Health and Safety. — Edition 11

    • [+] UNISON and unions' wider role

      As a result of carefully reading the Case Study, students should be able to: understand why employers and employees need to agree on what is fair in the workplace, explain the role of unions in both protecting and representing workers at both local and national level, give examples of cases where UNISON has been successful on behalf of workers. — Edition 10

    • [+] Organisations and unions

      As a result of carefully reading the Case Study, students should be able to: explain the benefits for the employer and employee of working together harmoniously for the common good, outline the work of UNISON in protecting public sector workers’ rights, understand that union membership is a hard-won right that employees should exercise. — Edition 9

    • [+] Trade Unions - dealing with change

      This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace. — Edition 8

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