Business Case Studies by Company

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

0-9 A B C D E F G H I J K L M N O P R S T U V W Y Z
Halifax Logo

Case study

Harrods Logo

Case studies

Hazlewood Sandwiches Logo

Case study

  • Going for growth by investing in people, products and plant

    As a result of carefully reading the Case Study, students should be able to: understand why businesses need ongoing investment in plant, people and products, identify three main ways of appraising/evaluating investment opportunities, describe ways in which Hazlewood Sandwiches has invested in its employees. Edition 9

Health Development Agency Logo

Case study

  • Strategy in action - healthy schools

    As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART. Edition 10

Heinz Logo

Case studies

  • Staying ahead by meeting changing consumer needs

    This case study shows how the popularity of Heinz’ core icon products has been maintained and enhanced, by developing aspects of the product or brand, to keep them relevant and satisfying for modern consumers. Edition 7

  • Re-launching a product

    This case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole. Edition 6

  • Developing a uniform global marketing presence

    The case study highlights the logic of operating globally and examines the 1999 Heinz Tomato Ketchup re-launch. Edition 5

  • Reinventing the organisation - Heinz Europe

    This case study focuses on the way in which Heinz, one of the world’s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets. Edition 4

  • Innovation at Heinz

    This case study examines the way in which one successful company has planned to surf the wave of change. Edition 3

  • Building brand equity at Heinz

    This case study focuses on the way in which Heinz decided to alter the way in which it promoted its brands in order to be most effective in the market place in which it operates. Edition 2

Henderson Logo

Case study

  • Socially responsible investment

    This case study examines the nature and purpose of SRI and the contribution it can make to society. At the same time it demystifies SRI and corrects some common misconceptions. Edition 6

Hewden Logo

Case study

Hi-Tec Sports Logo

Case study

  • Using promotion to position a brand

    This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign. Edition 16

Highways Agency Logo

Case study

  • Highways Agency - PEST analysis

    This case study looks at the political, economic, social and technological factors that impact on the Highways Agency. Edition 14

HM Customs & Excise Logo

Case studies

  • Matching taxation principles with environmental policies

    This case study focuses on the use of environmental taxes, and the important role played by HM Customs & Excise in administering these taxes in support of the UK government’s hopes and plans for environmental improvement. Edition 8

  • Creating a supportive business environment for SMEs

    This case study illustrates how HM Customs & Excise, one of the oldest UK government departments, works supportively with small businesses by helping them to understand various laws and account for Value Added Tax (VAT) correctly and efficiently. Edition 7

HM Treasury Logo

Case study

  • Steering the economy

    This case study focuses on the key role of HM Treasury in implementing Government economic policies. Edition 5


Case studies

  • How HMRC collects tax revenue to support Government policy

    This case study describes the role of HMRC in managing taxation an dhow this supports Government financial policies. Edition 12

  • Integration in the public sector: HM Revenue and Customs

    This case study helps students understand how integration in the public sector benefits stakeholders, mirroring private sector mergers and acquisitions. Edition 11

  • Businesses and taxation

    As a result of carefully reading the Case Study, students should be able to: explain how strong business growth can benefit the UK by creating employment and raising tax revenues, describe ways in which the Inland Revenue/Customs and Excise supports business by providing advice and helping businesses to reduce costs, understand ways in which Inland Revenue/Customs and Excise communicates information about taxation, advice and support to the wider public. Edition 10

  • Getting the message across - the importance of good communications

    As a result of carefully reading the Case Study, students should be able to: distinguish between internal and external communications, understand what is meant by customer focus, explain how the Inland Revenue uses market research to inform its new way of working. Edition 9

  • Acting as a regulator and enabler

    This case study looks at the central role of the Inland Revenue in helping to ensure that governments are adequately funded. It also examines the work of the Inland Revenue as service-provider, enabler and regulator and the steps the Inland Revenue has taken to become more customer focused. Edition 8


Case study

  • Building on a brand

    This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions. Edition 8

Homebase Logo

Case study

  • The importance of customer service

    As a result of carefully reading the Case Study, students should be able to: explain what is meant by organisational ‘culture’ and illustrate what is meant by a customer focused culture through using examples of how Homebase employees operate, understand and explain the term ‘strategy’ and show how the review cycle of ‘review’, ‘plan’ and ‘do’ enables Homebase to put its strategic plan into practice, know why customer research is important in helping an organisation to understand the wants and needs of its customers. Edition 10


Case study

  • Partners in international trade

    This case study focuses on the HSBC Group, which develops partnerships with organisations either trading or wishing to trade overseas. Edition 5

Hutchison 3G Logo

Case study