Business Case Studies by Company

This case study looks at how Nasdaq aims to achieve its vision to create a truly global securities market, without geographic boundaries or time limits, that will put leading companies in contact with a broadening pool of investors worldwide. — Edition 7

This case study explores National Express’s overall business strategy and shows how its Youth Promise initiative supports the company vision and values. — Edition 20

This case study outlines how training and development ensures employees have appropriate skills to meet the current and future needs of the organisation. — Edition 12

This case study looks at how the National Trust is now adopting a new strategy and modern marketing techniques to excite a younger audience, generate new members and enhance its position as an employer with young people. — Edition 17

As a result of carefully reading the Case Study, students should be able to: understand that all businesses have ownership and management structures, understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision, appreciate how mutuality can provide mutual organisations with competitive advantage. — Edition 10

This case study examines how one organisation, Nationwide Building Society, has used sponsorship as a means of communicating more about the value of its customer proposition to consumers. — Edition 3

This case study shows how NATS communicates with its stakeholders to maintain future success — Edition 19

This case study explores the strategies NATS is employing to achieve its vision of being a global provider of air traffic solutions. — Edition 18

This case study shows how NDA has put in place a training and development strategy to ensure it has the best people to help deliver its mission. — Edition 15

This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management. — Edition 14

This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders. — Edition 13

This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation. — Edition 12

This case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton. — Edition 18

This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers. — Edition 17

This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles. — Edition 12

This case study helps students understand how companies research, develop and launch new products. — Edition 11

As a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestl&eacute;) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul> — Edition 10

As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability. — Edition 9

This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation. — Edition 8

This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat. — Edition 7

This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. — Edition 6

This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. — Edition 5

This case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years. — Edition 4

This case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers. — Edition 3

This case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies. — Edition 2

This case study examines the role of people in improving the rail network and the British economy. — Edition 17

This case study describes how PESTEL analysis helps Network Rail to respond to changes in its business environment. — Edition 12

This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources. — Edition 11

This case study looks at the work of The Network for Teaching Entrepreneurship (NFTE) in schools. It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise. — Edition 12

This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership. — Edition 11

This case study shows how many young people have been encouraged to improve their numeracy, literacy and communication skills by learning through ‘enterprise’ under the NFTE initiative. — Edition 6

As a result of carefully reading the Case Study, students should be able to: explain why continuous flow methods are appropriate to car manufacturing, show how Total Quality Management (TQM) is a customer focused approach to production, describe examples of just-in-time manufacturing and Kaizen. — Edition 9

The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives. — Edition 14

This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market. — Edition 13

This case study helps students understand how companies segment the market to meet consumers' needs. — Edition 11

This case study focuses on how Nokia has become a key global player in the telecommunications industry. — Edition 4

This case study explores the advantages and disadvantages of de-regulation in the energy sector. — Edition 6

This case study helps students understand how companies grow by meeting needs. — Edition 11

This case study focuses on how training and development at an organisational level, was used by Northern Rock during this process of change to equip the Society for the many challenges of the 21st century. — Edition 2

This case study explores the way in which RWE npower delegates responsibility to extend the capabilities of its employees. — Edition 14

This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower. — Edition 13