Case Studies

On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon...

Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to...

In recent years, rapid advances in technology have led to the growing importance of information and communications technologies (ICT). Information and communications technologies have...

This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...

Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament in 1695, it is the UK’s oldest...

Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...

This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the...

Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for...

3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering: 3G is...

Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...

The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...

Direct selling Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...

‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...

Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...

British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...

Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry. Tarmac is most often associated with...

In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...

Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

One of the most significant economic developments is the internationalisation and globalisation of commerce. Almost every type of business is influenced by global events...

Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities,...

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

Anyone who has experienced a broken windscreen will know the sickening feeling of frustration and helplessness this can cause. Autoglass’ central philosophy is making...

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

A stakeholder is anyone who has an interest in what a business does or an influence upon the business. Large organisations have many different stakeholder...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...

All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...

Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....

We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...

Businesses help society to prosper. They do so by providing goods and services that consumers want. Businesses also contribute to the well-being of society....

Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...

Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...