Strategy Case Studies by topic

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...

Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...

Dragline at Isibonelo colliery, South Africa. Mandatory credit: VisMedia +44 (0)20 7613 2555 The challenge facing business and society in the 21st century is how to use...

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...

If you look in the dictionary for the word ‘utility’ you will find the following: “the quality of practical use, usefulness: a public service such...

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...

In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play in transforming our lives. Engineering is the...

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

What is franchising? McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...

Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...

Successful organisations are able to compete in tough environments. To do this, they need: capable managers who are willing to face facts and make hard decisionsexcellent...

This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...

Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...

Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...

In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...

On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...

If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...