Strategy Case Studies by topic

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Anyone who has experienced a broken windscreen will know the sickening feeling of frustration and helplessness this can cause. Autoglass’ central philosophy is making...

A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...

If you look in the dictionary for the word ‘utility’ you will find the following: “the quality of practical use, usefulness: a public service such...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...

What is franchising? McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....

This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...

No business could survive on its own without friends and allies. To be successful, businesses need to develop relationships with other organisations and to...

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal,...

Web opportunities By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...

Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...

In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...

Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

The changing market for building societies Building societies have a long history of caring for their members. They encourage them to save and help them...

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...