Operations Case Studies by topic

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...

Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands: The Post Office Ltd provides counter services...

When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....

Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...

Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...

Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas. However, it takes more than creative thinking to...

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

Gala Clubs The core business of Gala Clubs is bingo. Bass PLC originally owned it, but in 1997 it became a private limited company following...

Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

With the changing expectations of customers, organisations constantly need to adapt to remain competitive. When faced with such pressures for change, managers may look...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...

“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!” Many of the best business lessons are based on...

Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...

Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...

New goods and services come to market after a sequence of activities: researchdevelopmenttestingproduction and launch. This case study shows how BSI British Standards (BSI), the UK”s...

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

The population of the Earth is growing at a fast pace. In 1950, 2 billion humans lived on the planet. By 2006, this had...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...

Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...

Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...

It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...