Business Studies Teaching Resources

- Marketing

Below is a list of case studies taken from the Marketing section of Business Case Studies. Choose your sub topic from the list of arrowed links below the Marketing heading.

Marketing resources for teachers

Customer focus

  Identifying customers and meeting their needs

  Responding to changing customer requirements: the drive towards Wellness

  Making markets work well with customers

  Meeting customer needs for competitive advantage

Market research

  Using market research to support decision making

  Discovering customer needs through research

  New products from market research

  Providing a customer-centric service

  Using market research to relaunch a brand

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Flow chart illustrating the relationship and benefits of primary and secondary research. Digital download prints in A3 size. – £3.49

  How market research supports the new product development process

  Using market research to develop a product range

Marketing mix

  Using sponsorship to increase brand awareness

  Creating value through the marketing mix

  Planning effective marketing strategies for a target audience

  The use of social media in promotion

  Using the marketing mix to drive change

  Creating a winning marketing mix

  Using sports marketing to engage with consumers

Supporting resources
Marketing
Promotion
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Highlights how Kia's marketing strategy, marketing objectives and above and below the line promotional activity all focus on sports sponsorships. Digital download prints in A3 size. – £3.49

  The marketing mix in the food industry

  Live, breathe and wear passion

  Protecting the marketing mix through intellectual property rights

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Diagram highlighting the process of market research leading to the 4 Ps and the importance of protecting the product / idea. Digital download prints in A3 size. – £3.49

  Using the marketing mix in the fashion industry

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Chart exemplifying how use of the marketing mix drives Ben Sherman's marketing strategies and enhances its position in the market Digital download prints in A3 size. – £3.49

  Sponsorship as part of the marketing mix

  Re-focussing a company's culture and marketing mix

  Using new product development to grow a brand

  Meeting customers' needs

  Re-branding a Corporate Image

Product

  Product development, innovation and the product life cycle

Supporting resources
Marketing mix the product life cycle and new product development
Other Resources

  Growing a business by developing products and markets

Supporting resources
Lesson suggestions
Other Resources

Product life cycle

  Balancing the product portfolio to satisfy customer demand

  The product life cycle and online fashion

  Extending the product life cycle

  Market leadership in the 3G market

  Linking promotional activity to the product life cycle

Promotion

  Using promotion to position a brand

  Using promotion to campaign for public services

Supporting resources
Above the line promotion
Below the line promotion
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Demonstrates the purpose of promotion in the context of UNISON, looking at business objectives, above and below the line activity and evaluation of the promotional activity. Digital download prints in A3 size. – £3.49

  Engaging consumers through word of mouth marketing

  Promoting the brand

  Using promotional strategies to connect with stakeholders

  Revitalising a valued character

Supporting resources
Other Resources

  The advantages of sponsorship

Swot

  Securing a market leading future through SWOT analysis

  SWOT analysis and sustainable business planning

Supporting resources
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Diagram outlining the strengths, weaknesses, opportunities and threats for IKEA. Digital download prints in A3 size. – £3.49

  SWOT analysis in action

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SWOT diagram highlighting factors Skoda addressed in enhancing brand perception. Digital download prints in A3 size. – £3.49

  Customer-led innovation in a competitive market

  Managing change: a new approach to legal services

What is ‘Marketing’?

Marketing case studies explain the purpose of the marketing function and the process of marketing planning.

Case study topics covered include:

  • The role of market research in analysing customer requirements
  • SWOT analysis to map strengths, take advantage of opportunities or counter threats
  • Setting marketing objectives - product- versus market-orientation
  • Achieving balance in the marketing mix (product, price, place, promotion) to help achieve competitive advantage
  • Which marketing strategies (Ansoff's matrix - market penetration, market development, product development, diversification) should a business choose to fit different needs
  • The strategies for marketing products at different stages of the product lifecycle.