Business Studies Teaching Resources - Marketing

Below is a list of case studies taken from the Marketing section of Business Case Studies. Choose your sub topic from the list of arrowed links below the Marketing heading.

Marketing resources for teachers

What is ‘Marketing’?

Marketing case studies explain the purpose of the marketing function and the process of marketing planning.

Case study topics covered include:

  • The role of market research in analysing customer requirements
  • SWOT analysis to map strengths, take advantage of opportunities or counter threats
  • Setting marketing objectives - product- versus market-orientation
  • Achieving balance in the marketing mix (product, price, place, promotion) to help achieve competitive advantage
  • Which marketing strategies (Ansoff's matrix - market penetration, market development, product development, diversification) should a business choose to fit different needs
  • The strategies for marketing products at different stages of the product lifecycle.
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